Paramount's Los Angeles parent company, Roll Global, no longer has rights to the Cuties name - even though its in-house marketing agency did the product branding work that industry people credit with changing the way produce is marketed.
There is, however, a very real financial distinction. Grown mostly in the Central Valley, they're a type of mandarin known as clementines or, depending on the time of year, murcotts. The catch is, there's no physical difference between the two products. The Bakersfield Californian Cuties and Halos are produced by different growers, but are essentially the same fruit.īY JOHN COX Californian staff writer a tall order even for the branding geniuses who made Cuties a household name: top their own phenomenal success.ĭelano-based Paramount Citrus this week kicked off a five-year, $100 million marketing campaign to persuade consumers to switch from Cuties to "Halos" - as in, "pure goodness," according to the new advertising tagline. Paramount goes head-to-head with its own success
I was interested to find out the difference after reading this thread and found this. I am a fan of both and I notice that halos have been delicious and cuties have been hard and dry.
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